The Only Guide to What Is A Secondary Dimension In Google Analytics

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Its dimensions can be (yet are not restricted to): Transaction ID Discount coupon code Most recent traffic source, and so on. That occasion's custom dimensions may be: Login approach Customer ID, etc.


Despite the fact that there are lots of measurements in Google Analytics, they can not cover all the possible situations. Therefore personalized measurements are needed. Things like Page URL are universal and also relate to several cases, but suppose your organization offers on-line training courses (like I do)? In Google Analytics, you will certainly not locate any dimensions related specifically to online courses.


9%+ of businesses using GA have absolutely nothing to do with training courses. And also that's why anything associated especially to on-line training courses must be set up manually. Enter Customized Dimensions. In this blog article, I will certainly not dive deeper right into customized dimensions in Universal Analytics. If you intend to do so, review this overview.




The extent defines to which occasions the dimension will apply. In Universal Analytics, there were 4 scopes: User-scoped customized measurements are applied to all the hits of an individual (hit is an occasion, pageview, etc). If you send Individual ID as a custom measurement, it will certainly be used to all the hits of that particular session AND to all the future hits sent by that individual (as long as the GA cookie remains the same).

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For instance, you can send out the session ID custom dimension, as well as even if you send it with the last event of the session, all the previous occasions (of the exact same session) will obtain the value (What Is A Secondary Dimension In Google Analytics). This is carried out in the backend of Google Analytics. dimension uses only to that particular event/hit (with which the measurement was sent)


Also if you send several items with the same deal, each product might have different worths in their product-scoped personalized dimensions, e. g.


Why am I telling you informing? In Google Analytics 4, the session extent is no longer available (at the very least in personalized dimensions). If you want to apply a measurement to all the occasions of a particular session, you should send out that measurement with every occasion (that can be done on the code degree (gtag) or in GTM).

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It can be in a cookie, data layer, or somewhere else. From now on, customized dimensions are either hit-scoped or user-scoped (previously called Customer Properties). User-scoped custom dimensions in GA4 job in a similar way to the user-scoped measurements in Universal Analytics however with some differences: In Universal Analytics, a user-scoped custom measurement (collection in the center of the individual session) was put on EVERY event of the very same session (also if some event occurred prior to the measurement was set).


Even though you can send personalized item data to GA4, right now, there is no other way to see it in reports properly. Hopefully, this will be altered in the future. Or am I missing out on something? (allow me know). GA4 now supports item-scoped personalized measurements. Eventually in the past, Google said that session-scoped personalized dimensions in GA4 would be readily available as well.


When it comes to custom dimensions, this extent is still not offered. And currently, let's move to the second part of this article, where I will certainly reveal you exactly how to set up customized measurements and where to discover them in Google Analytics 4 records. First, allow me begin with a general introduction of the process, and also then we'll take an appearance at an instance.




If you use it to mainly stream data to Big, Question and also after that do the evaluation there, you can send out any type site here of custom-made specifications you want, and they will certainly be noticeable in Big, Question. You can just send the event name, claim, "joined_waiting_list" and after that include the parameter "course_name". Which's it.

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Because situation, you will certainly need to: Register a criterion as a custom-made definition Begin sending custom-made parameters with the events you desire The order DOES NOT matter below. You must do that pretty much at the very same time. If you start sending the criterion to Google Analytics 4 and just register it as a custom dimension, claim, one week later, your reports will certainly be missing out on that one week of data (due to the fact that the registration of a customized measurement is not retroactive).


Each time a site visitor clicks a food selection item, I will send out an occasion and two extra criteria (that I will later register as custom-made measurements), menu_item_url, and menu_item_name.: Menu link click monitoring trigger problems vary on the majority of websites (as a result of different click classes, IDs, etc). Try official site to do discover here your finest to apply this instance.


Go to Google Tag Supervisor > Activates > New > Just Links. By creating this trigger, we will make it possible for the link-tracking capability in Google Tag Supervisor.


Go to your site and also click any of the food selection links. Click the first Web link, Click occasion and also go to the Variables tab of the sneak peek mode.